Enterprise Rent-A-Car A Market-Driven Company Case Study

Enterprise Rent-A-Car A Market-Driven Company - Case Study Example In order to ensure that it meets it aim, the Enterprise relates to other institutions such as insurance toward providing proper services to its customers. The case analysis makes use of customer value funnel in order to realize the way the company relates to its macorenvironmental and microenviromental. The company acts as the biggest company offering the rental cars to the public. The macroenvironmental drivers include Society and subcultures, Demographics and Psychographics, Economic Factors, Natural-Physical Factors, Political-Legal Factors, Technological Factors while the microenviromental drivers include, Collaboration, Competition, Suppliers and Regulators.The company must always put proper strategies towards manipulating the macroenvironmental factors to help in delivering continuous value to the customer.Society and subcultures.The society and the existing subcultures is important when studying how the Enterprise strive towards ensuring continuous value to the customer. The E nterprise have to consider the essential needs of the society, which always affect the taste of the individuals about the product or service they consume. For instance, the company maintain the need for a friendly environment to ensure that it does not interfere with everyday activities of the residents. The company has established a fuel efficient rental car opportunity which is a step towards offsetting the amount of carbon released in the atmosphere. Demographics and Psychographics Study of demographic is significant since it helps in showing how the company is striving to serve its potential customers in a given geographic location. The company also consider the need to reach a wider part of the market in order to provide services for all their potential customers. The case study shows that the enterprise has established branches and is in the process of increasing its size in order command larger part of the market (Weinstein, 2012). This have allowed the company to offer local ized response to its potential customers. Economic Factors This refers to how the company relates to the global economy towards achieving profits. The case analysis shows that the Enterprise has been able to gain control in the North American rental car industry. This is a step towards enlarging the market share of the company which ultimately led to improvement in the profit. Technological Factors This refers to how the company is striving to improve its services to the customers through application of technological advancements. Technological advancement is significant for every contemporary firm especially when there is need to avoid becoming obsolete (Weinstein, 2012). The company looks forward to develop iPhone application

King James I of England (VI of Scotland) Research Paper

King James I of England (VI of Scotland) - Research Paper Example This paper seeks to explain why King James sought to the rigorous witch hunts particularly throughout Scotland and also why he did not rally the same in England. The paper starts with a brief introduction about King James’s road to monarchy, followed by the reasons behind his interest in demonology and witchcraft. This paper also explains some of the torture tactics that were used by the King and his company in order to persecute the witches and how the witch hunts initially began. Some of the content of the King’s book on the subject is also covered in the research paper in order to prove certain points from history and the King’s obsession with the idea and persecution of witches. Introduction King James I of England and VI of Scotland had had a rough past before he was crowned as the King of England in 1603, following the demise of Queen Elizabeth. Following the death of his mother, Queen Mary, at the age of thirteen months he was crowned as the King of Scotla nd. It is said that King James was amongst the most learned Kings in history, he knew a vast variety of languages due to which he did not need translators in order to perform trade deals. The fact that he ruled England and Scotland both comes as a surprise to many, since it is obvious that the Scott and the English have always remained at odds. Yet a Scott ruled England for a considerable period of time and was quite loved by the English, therefore it is said that King James united the English and Scott and was responsible for reducing the animosity that existed between the two (Mabry , 30-31). King James’s Interest in Demonology Demonology has been defined as the study of demons or of demonic belief (Merriam-Webster). Demonology was a topic that had gained immense popularity by the 16th century. Therefore at the time when King James started his scholarly career in the study of demonology, a lot of literature regarding the topic already existed to provide assistance. As a sub ject, demonology was restricted to the elite while the poor merely stuck to their beliefs regarding the devil and its worshippers. King James’s interest in Demonology is said to have its roots in his visit to Denmark, when he was going to see his future wife. On his visit, he met with the famous Danish demonologist Niels Hemmingsen, in 1589-1590. The idea of demonology was only remotely known in Scotland till it was taken interest in by King James; rather many of the scholars say that King James was the one who introduced the idea of Demonology in Scotland (Ryynanen , 1-39). King James was the only monarch in history to have studied and written a book on the subject of demonology. The title of the book was Daemonologie. Many scholars see the political inclinations of the book and argue that the third part of the book, with descriptions of the demons seems somewhat different than the first two parts and is thought to have been influenced by the political turmoil he had to face during the 1590s. On his visit to Denmark, King James was stuck in a terrible storm and that is what triggered his belief in the idea of witchcraft and demonology. The Witch Hunts While on his way to Denmark, the King’s ship was stuck in a dangerous storm, which was later confessed to have been a witch plot to take the life of King James. It was this confession in the 1590 that led to the rigorous witch hunt throughout Scotland in 1590 (Normand and Roberts). Amongst the very first instances of the persecutions during the witch hunt was that of Geillis Duncane, the maidservant of David Seaton - a deputy bailiff. Duncane was skilled in medicinal treatment through herbs. This skill led to her curing many of the people who came to her with various ailments. This